TourKit vs Reel-E
Both automate listing video from your photos. Reel-E adds a listing website and more video formats; TourKit adds the social posts, captions, and flyer — for less per listing.
No credit card required.
Reel-E is a fully automatic listing-video tool: upload photos and it produces videos in landscape, vertical, and square formats, plus a listing website on every plan. Its higher tier outputs 4K, and unused listings roll over month to month.
TourKit is automatic too, but it's built around the whole listing campaign rather than the video alone: every kit adds Instagram, Facebook, LinkedIn, and Story graphics, a carousel, YouTube thumbnails, captions for every stage, and a print flyer with a QR code.
| Feature | TourKit | Reel-E |
|---|---|---|
| Listing video from photos, automatically | ✓ | ✓ |
| Vertical video | ✓ | ✓ |
| Square (1:1) video | square images | ✓ |
| 4K output | no | Pro plan |
| Listing website | share page + lead form | ✓ |
| Virtual staging / photo edits | no | ✓ |
| Instagram, Facebook, LinkedIn & Story graphics | ✓ | not listed |
| Captions for every listing stage | ✓ | not listed |
| Print flyer with QR code | ✓ | not listed |
| Unused listings roll over | no | ✓ |
| 10 listings a month | $29/mo annual · $36 monthly | $97/mo annual · $129 monthly |
Reel-E details and prices checked on its pricing page in September 2026. Prices change — check their site for current details.
Where Reel-E is the better pick
If you want the most video formats out of every listing — including square — plus a listing website without setting one up, Reel-E packages that neatly. Its Pro plan's 4K output and rollover of unused listings are real advantages for high-volume teams, and its photo edits and staging save a trip to another tool.
Where TourKit pulls ahead
Video is the start of a listing's marketing, not the end. TourKit's kit adds the graphics for every platform, a carousel, YouTube thumbnails, captions written for each stage (Coming Soon to Just Sold), and a print flyer — all from the same upload, in your branding. Every later campaign on the listing is free.
It also covers listings Reel-E doesn't focus on: commercial sale and lease and vacation rentals, each with its own campaigns and caption voice.
Price per listing
Both tools price by listings per month. At 10 listings a month, Reel-E's Growth plan is $97/month billed annually ($129 monthly); TourKit's Starter plan is $29/month billed annually ($36 monthly). Reel-E's smallest plan is 3 listings for $44/month billed annually. Compare the features you'll actually use — if you need 4K and a listing website, Reel-E's price buys those.
The honest verdict
Pick Reel-E if you want maximum video formats, 4K, and a listing website bundled in. Pick TourKit if you want the video plus the full social kit, captions, and flyer for every stage of the listing at a lower price per listing. Your first TourKit listing is free, so you can compare the output directly.
Try TourKit free — first listing on usFrequently asked questions
Is TourKit a Reel-E alternative? +
Yes. Both automatically turn listing photos into branded video. TourKit also produces social graphics for every platform, stage-by-stage captions, YouTube thumbnails, and a print flyer from the same upload.
Which is cheaper, TourKit or Reel-E? +
For 10 listings a month, TourKit is $29 a month billed annually ($36 monthly) and Reel-E's Growth plan is $97 a month billed annually ($129 monthly), based on each company's pricing page in September 2026.
Does TourKit include a listing website like Reel-E? +
Not a full listing website. TourKit gives each kit a shareable page with a lead form that emails you when someone is interested.
Does TourKit make square videos? +
TourKit makes a landscape and a vertical video for each listing, plus square and portrait post images. Reel-E also offers square video.
Can I try TourKit first? +
Yes. Your first listing is free with no card required.