Just Sold Post Templates & Captions
Example Just Sold graphics plus 10 copy-paste captions that celebrate the close — and quietly tell the neighbors you get homes sold.
Jump to the captions
Made with TourKit from one listing photo — shown in three brand colors. Your version uses your photos, logo, and colors, with the Just Sold tag.
Copy-and-paste captions
Replace the [brackets] with your details. Each one describes the home — not the buyer.
SOLD in [Neighborhood] 🎉 Congratulations to my sellers on closing [Address]! Thinking about selling in [City]? Let's talk about what your home could do.
Another one sold! [Address] closed [today / this week]. Thank you to everyone who made this one smooth ✅
Sold ✅ [Beds]-bed [style] in [Neighborhood]. Curious what homes like yours are selling for? DM me for a free market analysis.
Closing day! 🔑 Honored to help my sellers with [Address]. On to the next chapter.
JUST SOLD — [Address], [City] Congratulations to my sellers! [One sentence about the sale — e.g. multiple showings the first weekend, if true.] If you're thinking about selling in [Neighborhood], I'd love to show you how I'd market your home.
Another [Neighborhood] home sold! Thank you to my clients for trusting me with the sale of [Address]. Wondering what your home is worth? Send me a message.
Closed on [Address] in [City] this week. Grateful to my clients and to everyone on both sides of the transaction who helped get it done.
SOLD ✅ [Neighborhood] · want to be next? DM me
From listed to sold 🔑 [Address]
Just sold in [City]: [Address]. Thinking of selling? Let's talk.
Need hashtags too? Try the free hashtag generator.
Why Just Sold posts matter
A Just Sold post is proof. Every closing tells the neighborhood — and the next seller who looks you up — that you get homes sold there. Consistent Just Sold posts are some of the most effective listing-presentation material you can have.
Get permission and respect privacy
Ask your clients before celebrating their sale publicly, and never share personal details without consent. Be careful with the sale price: some states don't disclose sale prices, and MLS rules may limit how you advertise it. Also be clear about your role — don't imply you were the listing agent on a sale where you represented the buyer.
What to include
- A big SOLD tag on the best photo of the home.
- The neighborhood or city, so it reaches nearby homeowners.
- A thank-you to your clients.
- A soft invitation to homeowners thinking about selling.
Pair it with a neighborhood farming campaign — see just listed and just sold farming and turning just sold posts into seller leads.
Frequently asked questions
What do you write in a just sold post? +
Celebrate the close with the neighborhood or city, thank your clients, and add a soft invitation to anyone thinking about selling, such as an offer of a free market analysis.
Should I include the sale price in a just sold post? +
Only if it's allowed. Some states don't disclose sale prices and MLS rules may restrict advertising them. When in doubt, leave the price out.
Do I need permission to post a just sold? +
Asking your clients first is best practice, and you shouldn't share personal details without consent.
Can buyer's agents post just sold? +
Yes, but be clear about your role, for example that you represented the buyer, so you don't imply you listed the home.
Can I use these just sold captions for free? +
Yes. Copy them, fill in your details, and make them your own.
Skip the template — get it made for you
TourKit turns your listing photos into branded graphics for every stage, a listing video, captions, and a print flyer in about two minutes. Your first listing is free.
Start freeRelated: Just Listed post · Price Reduced post · Just Listed & Sold posts in TourKit · All templates