AI Listing Description Generator
Enter the property details and get MLS-ready remarks sized to your character limit, an Instagram caption, and a Reel hook — each checked for fair housing wording. Homes, rentals, commercial, and vacation rentals.
What makes this generator different
- Sized to your MLS. Pick 500, 1,000, 1,500, or 2,000 characters — the remarks stay under it, with a live count.
- Three outputs from one input. MLS remarks, an Instagram caption with hashtags, and a Reel hook.
- Fair housing built in. The writer is told to describe the property, never the ideal buyer — and every result is run through our Fair Housing checker before you see it.
- Four kinds of listings. Homes for sale, homes for rent, commercial (sale or lease), and vacation rentals — each with the right language. A vacation rental description never mentions “buyers” or a street address.
- No invented facts. It only uses the details you enter. If you don't mention a pool, it won't add one.
How to get a great description
- Be specific. “Quartz counters, gas range, new roof 2024” beats “updated kitchen.”
- Lead with your best feature. List the thing buyers or guests will love most first.
- Include the practical details — parking, storage, HOA, utilities, lease terms — whatever applies.
- Review every word. AI can misread a detail. You're responsible for what you publish, so check facts and follow your MLS's rules.
MLS remarks vs. social captions
MLS remarks are factual and complete: layout, updates, and features in plain prose, within your MLS's character limit. Social captions are shorter and hook-first, with a call to action and a few hashtags. This tool writes both so you're not stretching one into the other. For hashtags by city and listing status, try the hashtag generator.
Want this for every listing, automatically?
TourKit writes captions for every stage of a listing — Coming Soon to Just Sold, For Lease to Leased, New Listing to Special Rate — and pairs them with a branded video, social posts, and a print flyer made from your photos. Your first listing is free.
Frequently asked questions
Is the AI listing description generator free? +
Yes. You get 5 free generations per day with no signup. Each one writes MLS remarks, an Instagram caption, and a Reel hook.
Will the description fit my MLS character limit? +
Pick your limit (500, 1,000, 1,500, or 2,000 characters) and the remarks are kept under it, with a live character count so you can confirm.
Does the generator follow fair housing rules? +
It's instructed to describe the property rather than the ideal buyer, and every result is scanned for common fair housing problem phrases. You should still review the copy yourself before publishing.
Can I use it for rentals, commercial, or Airbnb listings? +
Yes. Choose Home for rent, Commercial, or Vacation rental and the wording changes to match, such as monthly rent, lease rates, or a guest-focused stay description with no street address.
Does the AI make up details about the property? +
It's instructed to use only the details you enter and not to invent square footage, amenities, schools, or distances. Always double-check the result for accuracy.
Want the whole listing kit, not just this piece?
TourKit turns your listing photos into a branded video, posts for every platform, captions, and a print flyer in about two minutes. Your first listing is free.
Start freeMore free tools: Fair Housing Checker · Photo Resizer · Hashtag Generator · Open House Sign-In Sheet · Airbnb Title Checker