Just Listed Post Templates & Captions
Example Just Listed graphics for every size, plus 12 copy-paste captions for Instagram, Facebook, LinkedIn, and Stories. Swap in your details and post.
Jump to the captions
Made with TourKit from one listing photo — shown in three brand colors. Your version uses your photos, logo, and colors, with the Just Listed tag.
Copy-and-paste captions
Replace the [brackets] with your details. Each one describes the home — not the buyer.
Just listed in [Neighborhood] 🏡 [Beds] beds, [Baths] baths, and [standout feature]. Offered at [$Price]. DM me for a private showing or the full photo tour.
New on the market: [Address]. The [kitchen / backyard / view] alone is worth the visit. Every photo is at the link in bio.
Fresh listing 🔑 [Beds]BR · [Baths]BA · [Sq ft] SF in [City]. [One-sentence highlight]. Showings start [day] — message me to get on the list.
Say hello to [Address]. [Feature 1], [feature 2], and [feature 3]. Link in bio for the video tour.
Tour it before the weekend: [Address] just hit the market with [feature]. Swipe through for the highlights ➡️
It's here. [Neighborhood]'s newest listing has [feature] and [feature]. Save this and share it with someone house hunting in [City].
JUST LISTED — [Address], [City] [Two or three sentences on the home's best features: layout, updates, outdoor space.] Offered at [$Price]. Comment or message me for details or to schedule a showing.
New listing in [City]! Updated [room] with [detail], plus [outdoor feature]. Open to showings starting [date]. Reach out with any questions.
Proud to bring [Address] to market today on behalf of my sellers. [Standout feature and one supporting detail.] If you know someone looking in [City], I'd appreciate a share.
Just listed in [Neighborhood] 🔑 [Beds]BR · [$Price] · link in bio
Wait for the [backyard / kitchen / view] 👀 New listing in [City] — full tour in bio.
Listed today: a [style] home with [feature] on a [lot description]. [$Price]. First showings [date/time].
Need hashtags too? Try the free hashtag generator.
What a great Just Listed post includes
- The strongest photo first. Usually the front exterior or the best room — whatever makes someone stop scrolling.
- The basics at a glance: neighborhood or city, beds and baths, and price if you're sharing it.
- One specific highlight. “Quartz island that seats six” beats “beautiful kitchen.”
- A clear next step: DM for a showing, link in bio for the tour, or the open house date.
- Your branding — logo and colors on every graphic, so the post builds your business too.
Sizes to post
Post a 4:5 portrait image to the Instagram feed (it takes up the most screen space), a 9:16 version to Stories and Reels, and a landscape or square image to Facebook and LinkedIn. Our free photo resizer crops your listing photos to every size at once.
Keep it compliant
Describe the home, not the buyer — skip phrases like “perfect for a young family.” Paste your caption into the free Fair Housing checker before posting, and follow your MLS's rules on advertising listings and crediting the listing brokerage.
Hashtags
Add 3–5 specific hashtags: the listing status, your city, the neighborhood, and the property type. The hashtag generator builds a set for you.
Frequently asked questions
What should I write in a just listed post? +
Lead with the neighborhood or city and the home's single best feature, add the basics like beds, baths, and price, and finish with a clear next step such as messaging for a showing or checking the link in bio for the tour.
What size should a just listed post be on Instagram? +
Use a 4:5 portrait image at 1080 x 1350 pixels for the feed and a 9:16 image at 1080 x 1920 for Stories and Reels.
Should I include the price in a just listed post? +
It's common and helps qualify interest, but it's optional. Follow your seller's wishes and your MLS's advertising rules.
Can I use these just listed captions for free? +
Yes. Copy them, fill in your details, and edit them to sound like you. No signup needed.
How do I make just listed graphics quickly? +
TourKit turns your listing photos into branded Just Listed graphics in every size, plus a listing video and captions, in about two minutes. Your first listing is free.
Skip the template — get it made for you
TourKit turns your listing photos into branded graphics for every stage, a listing video, captions, and a print flyer in about two minutes. Your first listing is free.
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