FOR BUILDERS & NEW-HOME AGENTS

Listing Video & Social Marketing for New Construction

Spec homes, model homes, and new phases all need marketing on a tight timeline. Upload the photos and get a branded video, posts for every platform, captions, and a flyer — Coming Soon through Sold.

Try your first listing free See examples

No credit card required.

Sample output. Your kits use your photos, your address or lot, and your logo and colors.

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Built for launch timelines

When a spec home finishes or a model opens, the marketing is ready the same day — no waiting on an editor.

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Coming Soon to Sold

Every kit includes Coming Soon, Just Listed, Open House, Price Improved, Under Contract, and Just Sold versions — so each home has posts for its whole sales cycle.

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One look across a community

Your builder or brokerage branding on every home's video and graphics, so a whole community's marketing looks consistent.

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Built for sales teams

Add your onsite agents as team members; each one's name, photo, and contact appears on the homes they create. Pro includes 3 seats and Brokerage 15.

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Open houses and model tours

Set the open house date once and the images and captions update together — useful for model-home weekends.

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Flyers for the model home

A print flyer with a QR code to the home's listing page for the sales office or the kitchen island.

How it works

Upload the home's photos

Professional photos of the finished home or model — up to 40 per home.

Get the whole kit

Landscape and vertical video, posts for every platform, captions, thumbnails, and a flyer.

Post through every stage

Coming Soon to Sold — every later campaign on the same home is free.

What to post for new construction

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Coming Soon before completion

Tease the home with finished-room photos and a completion date — within your MLS's rules on pre-marketing.

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Model home tours

Post the vertical video to Reels and TikTok and the landscape tour to YouTube and the community page.

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Incentive and price updates

When pricing or incentives change, re-render the images and captions free — no new design work.

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Sold-out momentum

Post every Under Contract and Sold to show buyers the community is moving.

One credit = one home, every campaign included

Each home's kit includes the videos, posts, captions, thumbnails, and flyer — and every campaign on that home afterward is free. Plans from $29/month billed annually; your first home is free, no card.

See pricing

Why new construction needs more marketing, not less

New homes compete with every other listing in the feed, and often with other homes in the same community. Buyers scroll past a gallery of similar floor plans; a short branded video of the finished home — shot in the model or the completed spec — gives them a reason to stop and book a tour.

The challenge is volume. A builder or new-home sales team can have several homes finishing in the same month, and hiring a videographer and designer for each one rarely pencils out. TourKit builds the kit from the photos you already commission, in about two minutes per home.

How credits work for a community

A credit covers one address. Each home — spec or sold-to-order — is its own listing, and every campaign on it after that (open house, price change, under contract, sold) is free. Plans cover 10, 40, or 150 homes a month; see pricing.

A note on renderings

TourKit animates the images you upload. If you use renderings or virtual staging instead of photos of the finished home, label them as your MLS and state rules require — TourKit doesn't add that label for you.

Frequently asked questions

Does TourKit work for new construction? +

Yes. Upload photos of the finished home or model and TourKit builds a branded video, social posts for every stage from Coming Soon to Sold, captions, and a print flyer.

How are homes in the same community counted? +

Each address is one listing credit. Every later campaign on that home, such as an open house or price change, is free.

Can my sales team use one account? +

Yes. Pro includes 3 seats and Brokerage includes 15, and each team member's name, photo, and contact appears on the homes they create.

Can I use renderings instead of photos? +

TourKit animates whatever images you upload, but if you use renderings or virtual staging, label them as your MLS and state rules require. TourKit doesn't add that label.

Can I market a home before it's finished? +

You can post a Coming Soon version, but follow your MLS's rules on marketing a property before it's listed.

Ready to try it on a real listing?

Your first listing is free — the complete kit, your branding, no card required.

Start free