Commercial Real Estate Social Media: What to Post and Where
A commercial real estate social media strategy doesn't need to look like a residential agent's. You aren't trying to reach every homebuyer in town — you're trying to stay visible to a smaller group of owners, tenants, tenant reps, and investors. That changes which platforms matter, what you post, and how often. Here's a plan a busy broker can actually keep up with.
Updated September 2026 · Written by the TourKit team — we build listing-video and social marketing software for agents, brokers, and hosts.
Which platforms matter for CRE
| Platform | Priority | What to use it for |
|---|---|---|
| High | Listings, deal announcements, market takes — where decision-makers are | |
| YouTube | Medium | Hosting property tours you link from the OM, emails, and your site |
| Medium | Retail, restaurant, and flex space; local business owners | |
| Medium-low | Local business groups and community pages | |
| TikTok | Optional | Only if you enjoy it — reach, but fewer commercial decision-makers |
If you only have time for one, make it LinkedIn. If you have time for two, add YouTube, because a hosted tour link is useful everywhere else.
A simple weekly rhythm
- Monday — a listing: a video or image post about one active listing, with use, size, and location.
- Wednesday — a useful detail: answer a common question with a photo (loading, parking, build-out).
- Friday — proof or perspective: a Leased or Sold post, or a short take on what you're seeing locally.
Three posts a week is enough to stay visible without it becoming a second job. If you have fewer listings, rotate angles on the ones you have — one property can carry a month of posts.
What makes a good CRE post
- Lead with the fact that matters: "3,200 SF corner retail with signage" beats "Great opportunity!"
- Say sale or lease clearly, and quote a lease rate the way your market does.
- Don't invent numbers. No guessed cap rates, traffic counts, or occupancy — if it isn't verified, leave it out.
- End with a real next step: request the OM, schedule a tour, or call.
- Tag the right people: your co-broker, your firm, and the owner if they want the exposure.
Listing content at every stage
Commercial deals have a lifecycle just like residential ones, and each stage is a reason to post:
- For Sale / For Lease — the launch post and video.
- Price Reduced — a clear update with the new number.
- Under Contract — momentum, and a nudge to backup buyers.
- Leased / Just Sold — proof for the next owner you pitch.
Making the content
The posting plan is the easy part. The time sink is producing a video, three image sizes, and a caption for every listing, then redoing them when the price changes. TourKit's commercial kit builds all of it from your property photos in about two minutes: landscape and vertical video, LinkedIn, Instagram, and Facebook posts, captions (LinkedIn written to be the most substantive), and a flyer, with sale or lease campaigns included.
For more ideas see 12 commercial listing marketing ideas, and if you also work residential, our LinkedIn guide for agents.
The bottom line: pick LinkedIn, post three times a week, and let your listings supply the content. Your first listing is free.
Frequently asked questions
What social media is best for commercial real estate?
LinkedIn is the most important platform for commercial brokers because owners, tenant reps, business owners, and investors are active there. YouTube is useful for hosting property tours, and Instagram helps for retail and restaurant space.
How often should commercial brokers post on social media?
About three times a week is sustainable: one listing post, one useful detail or answer, and one deal announcement or market take.
What should commercial real estate agents post?
Active listings with clear sale or lease details, answers to common tenant questions, Price Reduced updates, and Leased or Sold announcements.
Should commercial listing posts include the price?
If the owner allows it, yes — and label it correctly. A sale price reads Offered At, while a lease rate should read Lease Rate and be quoted per SF per year or per month.
How do I make commercial social media posts quickly?
Use a tool that builds the video, posts, and captions from your property photos. TourKit does it in about two minutes with For Sale or For Lease campaigns built in.
Put this playbook on autopilot
TourKit turns one upload into the videos, posts, captions, and flyer these strategies need — in your branding, in about two minutes.
Try your first listing free