Marketing listings across the Austin metro
Austin agents work a wide area: Travis County in the middle (including Pflugerville and Lakeway), Williamson County to the north (Round Rock, Cedar Park, Georgetown, Leander), and Hays County to the south (Kyle, Buda, San Marcos). Inside the city, a Zilker bungalow, a Mueller townhome, and an East Austin new build each draw a different buyer — but all of those buyers are shopping on their phones.
A lot of those buyers are also moving in from somewhere else, which means the first tour is often a video. A clean listing video plus a vertical cut for Instagram and TikTok gives a relocating buyer enough to decide whether to book the flight. It also gives you something better than a photo carousel to post when the listing launches.
What to post at each stage
- Coming Soon: the vertical video with a teaser caption, to build a wait list.
- Just Listed: the landscape video on YouTube and Facebook, the Reel on Instagram and TikTok.
- Open House: set the date once; the images and captions update together.
- Price Improved: update the price and every asset re-renders — no designer needed.
- Under Contract and Just Sold: proof for the next seller you meet.
A note on short-term rentals
Austin licenses short-term rentals through the city, and the rules have changed more than once — if you or your clients market a rental, check the City of Austin's current requirements first. TourKit's short-term-rental kit is built for that kind of listing: guest-focused captions, a nightly-rate label, and no street address. See the rental kit.