Short-Term Rental Social Media Marketing: A Simple Weekly Plan
Short-term rental social media marketing works when it's consistent, and it fails when it's a burst of posts at launch followed by silence. The good news: a rental doesn't need daily content. A simple weekly rhythm, built mostly from photos you already have, keeps your stay in front of past and future guests and gives you a way to fill open dates fast.
Updated September 2026 · Written by the TourKit team — we build listing-video and social marketing software for agents, brokers, and hosts.
Pick two platforms, not five
| Platform | Why | Main format |
|---|---|---|
| Travel discovery and saves; a natural home for the stay's own account | Reels, carousels, Stories | |
| Past guests, local travel groups, and older travelers | Video and image posts | |
| TikTok | Reach, if you're comfortable with it | Short vertical video |
| YouTube | A permanent tour link for your booking site | Landscape video |
Most hosts do best with Instagram plus Facebook, and a YouTube tour they link from everywhere else.
The weekly plan
- Monday — the stay: a Reel or carousel showing one part of the property (the deck, the kitchen, a bedroom).
- Wednesday — availability: a Dates Open or Now Booking post with specific dates in the caption.
- Friday — the experience: a seasonal photo, a nearby spot you've verified, or a guest-favorite amenity.
Add a Special Rate post whenever you run a deal, and a New Listing post when you launch or relaunch a property.
What good rental posts have in common
- One idea per post — the hot tub at night, not a list of twelve amenities.
- Accurate details only — no guessed distances, reviews, or awards.
- No street address — the stay name and town are enough.
- Describe the place, not the guest — "sleeps 6, big kitchen table" rather than "perfect for families."
- A clear action — "Book your stay — link in bio" or "DM for dates."
Fill gaps fast
The most valuable post a host can make is a timely one. When a cancellation opens a weekend, post a Dates Open update the same day, share it to Stories, and send it to past guests who asked to hear about openings.
Making a month of content in minutes
The plan is simple; making the content is what takes time. TourKit's rental kit builds it from your listing photos in about two minutes: a vertical and landscape video, a Reel photo set, Instagram and Facebook posts, and guest-focused captions, with New Listing, Now Booking, Dates Open, and Special Rate versions ready to go. Change your rate and the images re-render free.
More ideas: 10 Airbnb marketing tips and VRBO marketing with video. Hosting in a busy market? See our local guides for Nashville, Tampa Bay, and Scottsdale.
The bottom line: three posts a week, built from your photos, with availability front and center. Try your first property free.
Frequently asked questions
What social media is best for Airbnb hosts?
Instagram is usually the best fit because travelers use it to discover and save stays. Facebook is useful for past guests and local travel groups, and a YouTube tour gives you a permanent link for your booking site.
How often should a vacation rental post on social media?
About three times a week is enough: one post about the stay, one about availability, and one about the experience or season, plus a post whenever you run a special.
What should I post for my short-term rental?
Reels and carousels of different parts of the property, open dates and booking updates, seasonal photos, and special rates, always with accurate details and a clear booking call to action.
How do I fill last-minute gaps in my rental calendar?
Post a Dates Open update with the specific dates the same day a gap appears, share it to Stories, and let past guests who opted in know about the opening.
How can I make rental social media content faster?
Use a tool that builds videos, posts, and captions from your listing photos. TourKit makes a full rental kit in about two minutes, with booking campaigns included.
Put this playbook on autopilot
TourKit turns one upload into the videos, posts, captions, and flyer these strategies need — in your branding, in about two minutes.
Try your first listing free